about map cloud
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Mapp Cloud brings customer acquisition and customer engagement together in one simple marketing cloud infused with data intelligence.
Customer loyalty is the holy grail of travel & hospitality marketing. Consumers look for the best prices and experiences, without attaching themselves to a single company. Mapp Cloud’s personalized customer engagement helps travel businesses deliver relevant and meaningful messages that foster brand loyalty.
Mapp Acquire
Hunt down and convert your ideal customer online with Mapp’s data management platform (DMP)
Mapp Engage
Create campaigns that blow your customers’ minds with Mapp’s cross-channel execution engine
Mapp Intelligence
Use real-time customer intelligence powered by Webtrekk to turn data into insights, and insights into action
The savvy traveler expects more
Travelers will visit 38 websites per travel search.
Strategy
Enrich customer profiles by capturing both online and offline data and leverage this to tailor your messaging with competitive offers directly
related to your destination.
Reliance on social and mobile
42% of consumers look for travel inspiration on mobile and 40% actually book via mobile.
Strategy
Align your cross-channel, cross-device experience with the traveler’s customer journey so that they can pick up wherever they left off, taking the effort out of booking.
The buyer’s journey spanning pre-, during, and post-travel
59% of pre-travel research takes place 1-3 months before traveling and 40% of travelers post online reviews after the trip.
Strategy
Automate your customer engagement for each stage, breaking it down into manageable campaigns that keep travelers engaged at all times and benefit your business long after their trip is over.
Bridge the gaps between infrequent purchases
80% of your revenue comes from 20% of your customers.
Strategy
Focus your time and energy on identifying and targeting high value customers, as these loyal travelers will drive revenue with their repeat purchases.
the travel marketers digital checklist
Leverage a DMP to capture behavioral data
Run behavioral retargeting campaigns
Integrate your marketing platforms
Send automated, behavior-triggered emails
Unify all your customer data in a CDP
Build lookalike audiences off customer attributes
Run acquisition and engagement campaigns
Build lookalike audiences off customer attributes
Send scheduled mass emails & newsletters
If you have an app – send push notifications
Provide a loyalty program for repeat customers
Build cross-channel campaigns for better reach
Use a customer journey campaign builder
Trigger messages based on brand interactions
Optimize your website for mobile
Use SMS to engage with customers on the go
Test! What works for one company might not for yours
Nurture customers with personalization
Get in Touch
Are interested in finding out more about how Mapp can help your travel website stand out from the crowd Get in touch now for more information or to book a demo.